Avant-Garde was founded in 1999 by Jim Melotte.  With the drive of creating the best piercing studio in the area he set out to achieve this goal in West Allis, WI where Avant-Garde resides to this very day.

Avant-Garde and her staff have taken part in many instrumental portions of the Body Modification industry from teaching classes at Froedtert and Columbia St. Mary's Hospitals to sitting on the State of Wisconsin's Body Art Committee in 2003.

We are focused to provide the best service in the Body Art community, through continuing education of Bloodborne Pathogens (BBP) and other medical journal research our staff strives to be at the forefront of the modern body piercing industry.

Avant-Garde is proud to be the oldest "piercing only" studio in Southeast Wisconsin.

"Why get pierced in a Tattoo shop where it's just a sideline?"




Years of Experience

Awesome Clients


Happy Staff



Brent Holmes
Master Piercer and Owner
Over 25 yrs
of experience
Jenniffer Rice


"My daughter is SO happy with her new piercing. The counter person took a lot of time to show us options, and got us checked in quickly. The piercer put her completely at ease, and chatted with her a bit about the piercing before the nearly painless procedure. She has been talking about it for the past 2 hours about how pretty it is, and about how much she liked the piercer. You guys are great!"

Rebecca F.

"Today I got my Daith on my right side pierced and my daughter got her second piercings on her ears. Everyone was very nice and professional. Totally going back"

Jenna R.

"Went with my daughter after 2 others recommend it. Very friendly, likeable staff. Made us feel very comfortable from the time we walked in. The place was clean and well maintained. Definitely would go back for more piercing if necessary and jewelry. Lots of nice jewelry to invest in. Thank you for your recommendations about which starters to start off with."

Karen U.


Our Address

7219 W. Greenfield Ave

West Allis, WI 53214

Fax: 414-607-0600

Hours of Operation

Monday – Saturday  11:00AM – 9:00PM

Sunday    12:00PM – 5:00PM


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© 2018 by Avant-Garde Body Piercing LLC.