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Leroi Navel Stud


Avant-Garde was founded in 1999.  With the drive of creating the best piercing studio in the area we set out to achieve this goal in West Allis, WI where Avant-Garde resides to this very day.

Avant-Garde and her staff have taken part in many instrumental portions of the Body Modification industry from teaching classes at Froedtert and Columbia St. Mary's Hospitals to sitting on the State of Wisconsin's Body Art Committee in 2003.

We are focused to provide the best service in the Body Art community, through continuing education of Bloodborne Pathogens (BBP) and other medical journal research our staff strives to be at the forefront of the modern body piercing industry.

Avant-Garde is proud to be the oldest "piercing only" studio in Southeast Wisconsin.

"Why get pierced in a Tattoo shop where it's just a sideline?"

About Us
Background Graphic of a Navel piercing being performed


Basic Body Piercings


From Navels and Eyebrows to Cartilages and Nostrils, we have the knowledge to perform your piercings accurately and safely

Hygiene and Sterilization


Avant-Garde is committed to providing the cleanest environment possible for you by using all touchless hand washing stations

Advanced Body Piercings


Including Genital piercings and Single Point Piercings (Dermal anchors) Avant-Garde is always up to date on the latest in the Body Modification Industry

Large Jewelry Selection

Avant-Garde carries over 13,000 different style of jewelry in stock including suppliers like ANATOMETAL, Industrial Strength, NeoMetal, Leroi, Body CircleBVLA and Body Gems



Avant-Garde has the experience and knowledge to help you through any complication(s) that may arise with your piercing(s) and we are happy to help even if we didn't perform the piercing

Custom Jewelry Designs


Avant-Garde has the knowledge to help you build the custom jewelry of your wildest dreams.  No facet too small and no piece to large, we will work with our suppliers to find the perfect jewelry for you

Our Services


Years of Experience


Awesome Clients




Happy Staff

Our Piercers


A picture of Avant-Garde's Owner Brent Holmes
Brent Holmes
Master Body Piercer and Owner
A Picture of Jessie Sciara, one of Avant-Garde's Piercers

Jessie Sciara
Resident Body Piercer

A Picture of Sage Durward, one of Avant-Garde's Piercers

Sage Durward
Resident Body Piercer

A picture of a curved barbell with White Opal ends resting on a Black slab of cut and polished stone.
Success Stories


"My daughter is SO happy with her new piercing. The counter person took a lot of time to show us options, and got us checked in quickly. The piercer put her completely at ease, and chatted with her a bit about the piercing before the nearly painless procedure. She has been talking about it for the past 2 hours about how pretty it is, and about how much she liked the piercer. You guys are great!"

Rebecca F.

"Today I got my Daith on my right side pierced and my daughter got her second piercings on her ears. Everyone was very nice and professional. Totally going back"

Jenna R.

"Went with my daughter after 2 others recommend it. Very friendly, likeable staff. Made us feel very comfortable from the time we walked in. The place was clean and well maintained. Definitely would go back for more piercing if necessary and jewelry. Lots of nice jewelry to invest in. Thank you for your recommendations about which starters to start off with."

Karen U.


Our Address

7201 W. Greenfield Ave

West Allis, WI 53214

Phone: 414-607-4068

Fax: 414-607-0600

Hours of Operation

Monday – Saturday  11:00AM – 9:00PM

Sunday  12:00pm – 5:00PM


Contact Us
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